for Canadian founders building businesses that are building wealth and impact,
not just generating income.
At this level, the stakes are higher.
Decisions compound, mistakes cost more, and relying on intuition or compliance-only support becomes increasingly risky.
That’s who we designed CFO on Call for.
Ongoing CFO —
—LEVEL oversight
At this level, the stakes are higher. Decisions compound, mistakes cost more, and relying on intuition or compliance-only support becomes increasingly risky. That’s who we designed CFO on Call for.
Ongoing CFO —
LEVEL oversight
for Canadian founders building businesses that are building wealth and impact, not just generating income.
You don’t need help making money.
You need help making sure the business
you’re building can actually hold it,
and multiply it.
CFO on Call exists for founders who have moved past the early growth phase and are now running a company — whether or not their financial structure reflects that yet.
Rather than meeting once a year to review what already happened, we work with you consistently to understand how your business is performing in real time, where profit is being protected or leaked, and how upcoming decisions will affect the long-term health of the company.
Our role is to bring CFO-level perspective into your business without the cost or commitment of a full-time executive in your company.
We help you move from reacting to numbers after the fact to making decisions with foresight, context, and confidence.
This engagement is designed to support businesses operating inside the Canadian tax environment, where timing, structure, and planning materially affect outcomes.
Most founders reach a point where revenue is no longer the problem, but clarity still is.
You’re making decisions that affect cash flow, tax exposure, hiring, pricing, and owner pay, often without a clear financial picture to anchor those choices.
The business is growing, but it still feels heavier than it should. Profit exists, but it doesn’t feel intentional or protected, and stepping back still feels risky. This isn’t because you’ve done anything wrong, it’s because the business has outgrown reactive financial management.
CFO on Call provides the financial oversight required at this stage, before issues show up as emergencies.
You’ll know when
this level of support becomes necessary.
CFO ON CALL:
CFO ON CALL:
[an ongoing strategic financial partnership]
[an ongoing strategic financial partnership]
You’ll know when this level of support
becomes necessary.
Most founders reach a point where revenue is no longer the problem, but clarity still is.
You’re making decisions that affect cash flow, tax exposure, hiring, pricing, and owner pay, often without a clear financial picture to anchor those choices.
The business is growing, but it still feels heavier than it should. Profit exists, but it doesn’t feel intentional or protected, and stepping back still feels risky. This isn’t because you’ve done anything wrong, it’s because the business has outgrown reactive financial management.
CFO on Call provides the financial oversight required at this stage, before issues show up as emergencies.
Rather than meeting once a year to review what already happened, we work with you consistently to understand how your business is performing in real time, where profit is being protected or leaked, and how upcoming decisions will affect the long-term health of the company.
Our role is to bring CFO-level perspective into your business without the cost or commitment of a full-time executive in your company.
We help you move from reacting to numbers after the fact to making decisions with foresight, context, and confidence.
This engagement is designed to support businesses operating inside the Canadian tax environment, where timing, structure, and planning materially affect outcomes.
You can expect us to challenge assumptions when structure is weak, to flag risks before they become problems, and to provide clarity when decisions feel complex or heavy.
Transparently, what you shouldn’t expect from our firm is cheerleading, surface-level tax tips, or reactive clean-up after avoidable issues.
At the same time, we have expectations of you, to ensure your company’s financial success.
Clients can expect regular strategic oversight of their financials, clear analysis
of what is working and what is not, and grounded guidance on decisions related to
growth, hiring, reinvestment, owner pay, and tax planning.
This engagement works best when decisions are taken seriously, and we work in partnership.
Clients are expected to come prepared, to engage honestly with their numbers, and to be willing to make structural adjustments when the data calls for it. You do not need to be “good with numbers,” but you do need to be open to seeing them clearly.
CFO on Call is collaborative.
We bring the oversight and expertise, you bring the willingness to operate your business with intention.
This is not a passive service.
WHAT YOU’RE GETTING-
A deep-dive analysis of your P&L, cash flow, and balance sheet. Not just a report of what happened, but what it means and what needs to change.
Identification of profit leaks, margin erosion, and structural issues before they compound
Clear breakdown of which offers/revenue streams are funding your business and which ones are costing you money
Revenue and expense forecasting for the next 30 days so you're planning, not guessing
-
Direct access for financial questions as they come up: hiring decisions, pricing changes, major purchases, expansion plans
Real-time modeling of how decisions will affect cash flow, profit, and tax exposure before you commit
Analysis of tradeoffs so you understand what you're gaining and what you're giving up with each move
Veto power when the numbers don't support what you're thinking of doing (even if you don't want to hear it).
-
Quarterly tax positioning so you know what you'll owe before year-end, not after
Strategic guidance on how to structure income, expenses, and owner pay to minimize unnecessary tax friction
Coordination with your accountant to ensure tax strategy aligns with how you're actually running the business
Planning for estimated payments, deductions, and year-end moves while there's still time to act
-
Monthly cash flow analysis and projections so you know what's coming and what's available, including early warning system for cash flow gaps before they show up as problems
Guidance on how much you can safely pay yourself without destabilizing the business & identification of when to reinvest, when to hold reserves, and when to distribute profit
Translation of your numbers into decisions you can actually make, without the jargon, orassumptions that you already know this stuff
Training on how to read your own financials so you're not dependent on someone else to tell you what's happening
Frameworks for evaluating future opportunities, offers, or investments through a profit-first lens
The ability to ask "dumb questions" without judgment (they're never dumb, you just weren't taught this)
-
Structured review of what worked, what didn't, and what needs to shift for the next quarter
Goal-setting grounded in financial reality, not wishful thinking
Identification of patterns across months that reveal larger structural issues or opportunities
Recalibration of strategy based on how the business is actually performing, not how you hoped it would
WHAT YOU’RE GETTING-
"She made the process so seamless and helped me save a lot in taxes. She also replied very quickly to any questions I had to help me gain a better understanding of my taxes. I look forward to continue working with Cindy as my business grows!"
— RHEA H. -
"Cindy has been incredible to work with. Taxes have always felt overwhelming, and Cindy has a way of soothing the discomfort. I can't believe how simple she made it feel! Also, she was SO quick to file my returns and find SO much extra money for me. I am so grateful."
— AMY -
"Not only did she make the entire process seamless for me, but she was able to maximize my return. I only wish I had started working with Cindy years ago! I'm so thankful to have found such an amazing accountant who cares about her clients and shows such kindness. You won't be disappointed working with Cindy! I look forward to using her regularly for years to come and exploring some financial guidance and meetings with her throughout the year!"
— SYDNEY P. -
"We have been dealing with accountants who never gave us priority since our company was probably one of their smallest clients. As consequence, our filings were delayed, which in turn resulted in late fees, interest charges and penalties with the CRA. Cindy is well informed of current tax rules and within a matter of a few days she has already completed all the tax paperwork and found a solution for the CRA issues."
— SAM M.
// HERE’S HOW YOU’LL KNOW IF WE’RE A GOOD FIT //
Become SELF—
— QUALIFIED.
CFO on Call is designed for Canadian founders who have their books in order, are beyond the 250K mark in revenue, scaling towards 7 figures and want their business to function like a well oiled machine.
It is designed for founders who already generate revenue, who are making higher-stakes decisions, and who want financial clarity to replace guesswork.
If you are building a company you intend to sustain, protect, and increase in value over time, this level of support will make sense.
CFO on Call is not for founders looking for basic bookkeeping, tax filing alone, or a low-touch compliance relationship.
It is not designed for early-stage businesses still finding product-market fit, or for founders who want someone to “handle the numbers” without engaging in the decision-making process.
If you are not ready to treat your business like a company, rather than a revenue engine, this will not be the right fit.
CFO on Call is a monthly engagement with a six-month minimum commitment.
This structure exists because meaningful financial oversight requires continuity, context, and time, and because one-off advice does not create durable change.
This service is application-based. Before moving forward, we assess fit to ensure this level of partnership is appropriate for your business and goals.
Not every business needs ongoing CFO oversight — and we are intentional about who we work with. This application will help us determine if our firm and this service is the best fit for you, your company and the financial goals you’ve set.
If you are ready to stop reacting to your numbers and start operating with clarity, CFO on Call offers the financial structure required at this stage of growth.
This is not about fixing problems later, it’s about designing a business that doesn’t create them in the first place.
They gain clarity around profit, cash flow, and tax exposure. They stop being surprised by outcomes they could have planned for. They make decisions with a clear understanding of tradeoffs and long-term impact.
Over time, the business becomes calmer, more predictable, and less dependent on constant founder intervention.
We’re less about pushing you to move faster, and more about partnering with you building something that holds and scales.
Clients who engage in CFO on Call move from reactive decision-making to intentional leadership.
THE COST & WHAT YOU’RE GETTING
THE COST & WHAT YOU’RE GETTING
Clients who engage in CFO on Call move from reactive decision-making to intentional leadership.
$3,000.00 / per month
They gain clarity around profit, cash flow, and tax exposure. They stop being surprised by outcomes they could have planned for. They make decisions with a clear understanding of tradeoffs and long-term impact.
Over time, the business becomes calmer, more predictable, and less dependent on constant founder intervention.
We’re less about pushing you to move faster, and more about partnering with you building something that holds and scales.
$3,000.00
Commitment & Investment BreakdownPER MONTHCFO on Call is a monthly engagement with a six-month
minimum commitment.
This structure exists because meaningful financial oversight requires continuity, context, and time, and because one-off advice does not create durable change.
This service is application-based. Before moving forward, we assess fit to ensure this level of partnership is appropriate for your business and goals.
Not every business needs ongoing CFO oversight — and we are intentional about who we work with. This application will help us determine if our firm and this service is the best fit for you, your company and the financial goals you’ve set.
If you are ready to stop reacting to your numbers and start operating with clarity, CFO on Call offers the financial structure required at this stage of growth.
This is not about fixing problems later, it’s about designing a business that doesn’t create them in the first place.
